Total Credits: 1 Advance Credits
Whether you are an experienced quantitative researcher – or just curious about how knowing more might help your qualitative practice – this one-hour webinar can make you a better researcher in both disciplines.
As the Quant-lens columnist for QRCA’s VIEWS Magazine, Bob Walker will expand on his recent article on how to “Navigate Research Bias,” and then extend the discussion to topics that explore the intersection of qual and quant. He also presented at the QRCA 2024 Annual Conference (“Introduction to Quantitative Methods Seminar”). This Qcast will help you:
Understand quant terms so you can be more valuable to your clients
Learn how to work with quant vendors on hybrid projects
Apply quant tasks (writing surveys, sampling, segmentation) to your qual work
Add quantitative skills to your research toolkit
Bob Walker is the CEO and Founder of Surveys & Forecasts, a research and insights firm that leverages customer feedback in the innovation and new product development process. As a QRCA member, he partners with qualitative researchers on hybrid qual/quant projects.
Previously to the founding of his research firm in 1994, he led research and innovation teams at Unilever and P&G. Bob received a BA in experimental and social psychology from the University of Connecticut, and an MBA in marketing from the Whittemore School of Business and Economics, University of New Hampshire.
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