Total Credits: 1 Advance Credits
On March 12, QRCA member Chris Hauck will present his innovative method to conduct in-person ethnographic studies. Using discretely hidden recording equipment in public spaces, (visible only to his participants), Chris captures their reactions in a completely natural environment. This allows Chris to report on observed behavior rather than reported behavior. For some background information, click on this link to read Chris’s recent article in Views about his unique way to conduct in person enthos: https://www.qrcaviews.org/2024/09/11/how-to-conduct-ethnography-for-big-results-and-real-impact/.
Chris Hauck has honed his research skills across various categories – from telecom and IT to consumer-packaged goods, hospitality, and medical products. Influenced by a colorful, exotic upbringing in West Africa, Chris has an almost insatiable desire to explore and stretch his professional range. He worked on the client side for three decades until he founded HauckEye research company in 2020, which is dedicated to experiential marketing research, and he also started SCORE Metrics, using his ‘Sort and Score’ technique to improve tracker programs based on Likert scale questions. Chris has a BBA and MBA from Texas Christian University.
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