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Probing - Getting to the AHA, 03/08/2024, On Demand More info »

Probing - Getting to the AHA

Total Credits: 1 Advance Credits

Average Rating:
Moderating/Facilitation |  Professionalism
Jo Ann Hairston
1 Hour
Audio and Video



Individual webinars: $50 for members/$75 for non-members  | Cost for all three: $125 for members/$200 for non-members 

Join us for our upcoming webinar hosted by RIVA's Jo Ann Hairston! In Probing - Getting to the AHA, topics covered will include:

  • What is the purpose of your follow-up questions?
  • Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer?
  • Learn about this and other traps that intervene with asking the most useful follow-up questions.
  • What are the origins of RIVA’s saying “probe till you puke?”
  • And more about what’s so bad about asking someone ‘why’ they said or did something? 



Jo Ann Hairston's Profile

Jo Ann Hairston Related Seminars and Products

RIVA Market Research & Training Inst

The work Jo Ann does for RIVA is diverse. She works in both the Research and the Training division, shifting hats with ease. As a researcher she is – assigned to focus group projects that range from medical issues to health and beauty aids and from politics to new products. After leading more than 3,200 groups, and earning the title Master Moderator, Jo Ann helps clients access POBAs [Perceptions, Opinions, Beliefs and Attitudes] from respondents that range from homemakers to the homeless and from ages 7 to 97.

As a Co-Founder of the RIVA Training Institute she serves as a Master Trainer and developer of the framework and curriculum for both standard courses and custom courses designed to meet the needs of clients in a variety of industries. She is a credentialed Master Coach for Qualitative Researchers, as well as, individuals transitioning from one career to another.