Total Credits: 1.5 Advance Credits
As one of the only market research veterans with a master’s in creative studies, Marta publishes and speaks in various industry organizations about how creative techniques can empower respondents to be creative, leading to breakthrough innovation strategies.
Asynchronous virtual co-creation can strip away many of the empowering elements of collaboration. Maintaining control and ensuring consumers deliver on ideas is no small feat. So, does all of this bode poorly for asynchronous collaboration with consumers? It does not have to! You can still reach masterful solutions through asynchronous virtual co-creation by adjusting your approach. This interactive workshop will train you to:
Results can be well worth it!
| Articulate, Creativity, and Expressiveness Screen (130.5 KB) | Available after Purchase | ||
Marta Villanueva is a bilingual/bicultural qualitative researcher and strategist with 20 years of experience in moderating and facilitating meetings with various group sizes, across categories, different participant types, sensitive/complex challenges, and in various locations (U.S. and internationally). She has a proven track record advising top 100 clients, leveraging experience from 3500+ insights and strategy sessions.
Marta earned a M.Sc. in Creativity, Creative Problem Solving, and Change Leadership from State University of New York. As one of the only market research veterans with a master’s in creative studies, she publishes and speaks in various industry organizations about how creative techniques can empower respondents to be creative, leading to breakthrough strategies.
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