Total Credits: 2 Advance Credits
In this interactive workshop, Jo Thorogood will explore the science behind creativity and share practical tools for generating ideas—whether it’s for new products, brand positioning, brand equity extension, naming, and more. It’s a great chance to unlock your creative potential!
Thursday May 1, 2025
11am - Noon — Networking and early lunch
Noon - 1:30pm — Workshop
1:30 - 2pm — Wrap up
Jo Thorogood is an expert in innovation, insights, and ideation, specializing in human-centered design. She uses consumer insight and empathy to inspire creative solutions. Jo has led highly-rated workshops on Creativity and Idea Generation at top universities like Kellogg/Northwestern, NYU Stern, the Claremont Colleges, and Vassar. With a background that includes roles at The Cambridge Group, Gemini Consulting, Accenture, Booz Allen & Hamilton, and Philips, Jo brings deep expertise to her work. She holds an MBA from Kellogg School of Management and a Masters of Engineering from Bath University in the UK. Jo is also certified in Design Thinking for Innovation and is a Synectics-trained facilitator.
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