C&I SIG: How We Captured Deeper Insights Using a Behavior Science Framework* [A Case Study]
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Business Practices | Research Design
- Speaker:
- Alisha Meek, CCXP
- Duration:
- 1 Hour 15 Minutes
Overview
We all know it’s difficult to generate in-depth discussion guides with limited knowledge of the subject matter. We invite you to a thought-provoking session that delves into an experience of utilizing a book grounded in a behavior science framework* to generate qualitative research with profound implications.
During this 75-minute interactive session you’ll discover how the book Influencer: The Power to Change Anything* provided the foundation for the GP PRO Skincare team to uncover challenges and brainstorm ideas for an innovative solution to hand hygiene performance. The sources of influences the book references were used as the basis for validating current behaviors and identifying opportunity areas.
Learn how our guest speaker Alisha Meek, Associate Director, Category Insights for Georgia-Pacific, used the book’s framework grounded in social science research to explore behaviors in the B2B space. Through a case study you’ll discover how the discussion guide and stimulus were developed based upon it.
Jumping off from this real-world example, we’ll break into discussion groups to explore “how might I apply this framework, or similar theories, to my research and brainstorm activities?” and more.
Save the date for the next Curated Creativity Conversation!
Join QRCA's Creativity & Innovation SIG on September 13, 2023 at 10 AM Pacific/1 PM Eastern via Zoom for this 75-minute session.
The event is free and exclusively for QRCA members. Register here on Qualology.
*Based on the book Influencer: The Power to Change Anything by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillian and Al Switzler.
Curated Creativity Conversations features specially curated content and discussions focusing on creative tools & techniques, ideas and inspirations to impact your business, your research and your life.
Speaker
Alisha Meek, CCXP Related Seminars and Products
Associate Director
Category Insights
Alisha Meek is an Associate Director with over 20 years’ experience in the field of market research. As an empathetic and dedicated researcher, Alisha firmly believes in the transformative power of qualitative research in providing deeper insights into the human condition. She has the ability to cultivate genuine connections with research participants allowing her to unlock personal narratives and unveil hidden perspectives, exploring experiences of individuals across a diverse business landscape.
Her market research experience spans a wide variety of business issues and industries, ranging from big box retailers, consumer goods (CPG), toys, sporting goods, office supply stores, home improvement to insurance, private wealth management, wireless carriers, and product protection industries.
In her current role at Georgia-Pacific, Alisha is responsible for leading innovative insights for several categories for the PRO business including skincare products, sanitizing, and cleaning wipes, and SafeHaven, a hand hygiene monitoring system for healthcare. During her career, she completed the RIVA Institute Qualitative Training, holds an Advanced master’s Certification in Project Management from George Washington University, and is a certified CX professional (CXPA). She earned her bachelor’s degree from Sain Mary’s College, Notre Dame, IN and a master’s degree in marketing from Mercer University.
She currently lives in Cumming, GA with her husband of over 15 years. In her spare time, she enjoys reading and traveling.