Research can save the world. If we can humanely apply what we understand about people's lives to service and product design the world begins to change. Funded to provide anthropological understanding of the NYC startup ecosystem in the early 2000s, Sekai parlayed that experience into working with businesses to translate user knowledge into actionable product direction. Her insights have straightened out wayward roadmaps at your favorite companies. Sekai Farai relies on ethnographic and experimental methodology to uncover hard-to-know insights from hard-to-reach users for global clients across tech, CPG, manufacturing and social impact. With domain depth in community, education, artificial intelligence, health and finance, Sekai Farai respects no tradition. Every tradition is due an investigation. Her new research venture studio, humankind, is on a mission to include everyone in designing a world that meets their needs. And she means everyone.