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Sekai Farai


Research can save the world. If we can humanely apply what we understand about people's lives to service and product design the world begins to change. Funded to provide anthropological understanding of the NYC startup ecosystem in the early 2000s, Sekai parlayed that experience into working with businesses to translate user knowledge into actionable product direction. Her insights have straightened out wayward roadmaps at your favorite companies. Sekai Farai relies on ethnographic and experimental methodology to uncover hard-to-know insights from hard-to-reach users for global clients across tech, CPG, manufacturing and social impact. With domain depth in community, education, artificial intelligence, health and finance, Sekai Farai respects no tradition. Every tradition is due an investigation. Her new research venture studio, humankind, is on a mission to include everyone in designing a world that meets their needs. And she means everyone.

Product Type

Flex Your UX: A Qualitative Research Summit — Archive

Average Rating:
Business Practices |  Communication |  Research Design
Michele Ronsen |  Ben Adosto |  Kay Corry Aubrey |  Janet Standen |  Patrick Bennett |  Molly Bloom |  Kelsey Segaloff |  Amanda Gail Miller |  ....
10 Hours
Original Program Date:
Sep 10, 2021
Short Description:
QRCA hosted a jam-packed day providing an amazing opportunity for the research community to exercise our User Experience (UX) Research muscles! We brought together the entire research community — acro...
$25.00 - Non-Member Price

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