Sam is a UX researcher with background in design, product and the lean startup model. She's worked in early, mid to late stage startups as well as corporate. Her experience spans industries such as travel, hospitality, health & wellness, where she has conducted a variety of generative and evaluative research, contributed to and led product and design strategy. She strongly believes in iterative design and rapid prototyping and is all about teamwork. "Always talking with humans, I am on a quest to achieve the highest form of empathy that I possibly can."