Skip to main content

Dave Hoover

Method Insights

With over two decades of global qualitative and quantitative experience, he has dealt with his fair share of unqualified respondents. He knows first-hand the importance of speaking with qualified respondents who are capable of providing genuine, actionable input which leads to better insights. This led him to create his own solution for improving respondent quality and, ultimately, find a tool that allows him to vet respondents faster and more efficiently.

He has decades of experience in innovation, branding, and packaging research. He has conducted projects across the America’s as well as Asia, Middle East, and Europe. He is the President of Method Insights, a custom research firm specializing in Consumer-Packaged Goods.

Product Type
On Demand

Safeguarding Qual’s Future with Better Data

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Analysis & Reporting |  Research Design
Dave Hoover |  Andy Smith
23 Minutes
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
Poor data quality is a growing problem in qualitative research. We will discuss how it manifests itself, and its impact. Then we will detail a proven solution that uses available technology to improve...
$20.00 - Non-Member Price

Showing 1 to 1 of 1 entries