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Andy Smith

Flowers Bakeries, LLC

Andy is the S.V.P. of Consumer Insights for Flowers Foods which markets iconic brands such as Dave’s Killer Bread, Wonder Bread, Nature’s Own and Tastykake. Prior to Flowers he has worked at Mars, Nabisco and Hershey. During his career, Andy has supported both base business and innovation. He also has international experience driving initiatives in developing markets, primarily China, Brazil, Mexico, and India.

Andy is currently on the 2022 Board of Directors of the Advertising Research Foundation and he is chairing their Creative Council initiative to help better drive creative excellence through insights. During prior years he has participated in the ARF’s Neuro 1.0 “How Advertising Work” Forum and participated in the initiative on data quality (FOQ 1&2). Andy has also been an Ogilvy advertising judge.