Hear first hand what it's like as a UX/CX Researcher inside a range of different companies - their structure, their philosophies, their attitudes, their preferred methods, how quant and qual work in harmony/or not, and more.
Kids consume entertainment in a multitude of ways. For brands and content creators, understanding what makes content successful with young audiences is critical to engaging kids and their parents. As we emerge from the pandemic, brands will need to ensure that the content they create breaks through and keeps their audiences coming back.
Join the QRCA in celebrating the launch of the Lloyd J. Harris Memorial Scholarship Fund, an initiative that will make it possible for QRCA talent to receive formal moderation training at either the RIVA Market Research & Training Institute or The Burke Institute.
This Virtual Solutions Partner spotlight will give you the latest and greatest tools and information. This concise, 10-minute educational session or case study will cover how researchers can utilize each product or service. You don't want to miss it!
Congratulations to our 2023 Qually Award Winners, Tasheenah Brown and Antonio Lopez from Lightbeam Communications! Together they won a pro-bono project supporting Children’s Theatre of Charlotte (CTC).
Please join Tasheenah in this fireside chat discussion, where they will share their qualitative research approach.
Becoming a great moderator starts with understanding the needs of your stakeholders and learning how they will use this information to make more informed decisions. We need to moderate and gather information from our stakeholders, our research participants, and then help guide them on how to leverage the insights we uncovered to support their business decisions. Let’s become that go to consultant and business partner not just an order taker!
This session will focus on the following: What Should I Say or Not Say If a Complaint or Breach is Brought?; Best Approach to Limit Liability; Who’s Liable if Info is Breached; Who Can Help?; and Where Do You Go for Each Potential Breach?
User experience (UX) research continues to grow by leaps and bounds. And there’s no big mystery about how to do it; your qualitative research skills not only translate brilliantly to UX research, qualitative researchers in fact bring something to the table that traditional UX researchers don’t. This presentation will explore the basics of UX research, and provide some practical insight and guidance to those who are thinking about adding UX to their résumé or practice.
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