This session is a practical guide to Behavioral Science, the heuristics that most affect market research, and some clear-cut ways to do better research with this understanding. Although many of the examples provided relate to health care, the information applies to research in any setting. The webinar is based on one of the top-ten rated presentations from QRCA's 2019 annual conference.
Are you a member (or thinking about becoming a member) of a professional organization? Attend this YCast to learn practical tips and guidelines to make sure you get the best bang for your membership buck!
Over the last 12 months, Northstar Research Partners has successfully designed, managed and executed Asda’s very own 10-part TV show — uniquely branded Our House.
Virtual reality technology is rapidly being developed and is attracting enormous amounts of funding. This technology will certainly affect the worlds of entertainment, news, gaming, health care, business, research and other areas in a profound way.
User experience (UX) research continues to grow by leaps and bounds. And there’s no big mystery about how to do it; your qualitative research skills not only translate brilliantly to UX research, qualitative researchers in fact bring something to the table that traditional UX researchers don’t. This presentation will explore the basics of UX research, and provide some practical insight and guidance to those who are thinking about adding UX to their résumé or practice.
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