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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Business Practices |  Consulting
Duration:
56 Minutes
Format:
Audio and Video
Short Description:
If “the most human company wins” in our chaotic, competitive marketplace (as Mark Schaefer wrote in Marketing Rebellion), qualitative researchers are well-positioned to help. Whether or not we have a seat at our ideal client’s table, we dwell at the intersection of marketing, strategy, and humanity. Our value is rooted in the connections we form with both our clients and respondents to reveal real-world insights about the human experience. QRCs are wrestling with new realities – such as global business uncertainty, fragmentation in the “insights” space, and in-house DIY research – mostly shaped by the disruption of technology, which makes the job of humanizing business decisions very challenging. These new realities have far-reaching implications for us, demanding that we proactively adapt and create new opportunities and avenues to deliver value to businesses and organizations.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Communication
Duration:
58 minutes
Format:
Audio and Video
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

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Duration:
54 Minutes
Format:
Audio and Video
Short Description:
When was the last time someone asked you a question that made you stop and think? These are the best types of questions because the answer that follows is original and authentic, not a pre-programmed, automatic response.
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$0.00
Price with Discount:
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On Demand

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Duration:
1 Hour
Format:
Audio and Video
Short Description:
Online Qualitative Research: How to Do It Right and Then Kick It Up a Notch From Two Veterans
Non-Member Price:
$0.00
Price with Discount:
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On Demand

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting
Duration:
58 Minutes
Format:
Audio and Video
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Average Rating:
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Categories:
Business Practices |  Professionalism
Duration:
1 hour
Format:
Audio and Video
Short Description:
Just like onions, QRCs have a lot of layers.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

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Categories:
Consulting |  Professionalism
Duration:
1 Hour 2 Minutes
Format:
Audio and Video
Short Description:
Judgment is the most critical obstacle to overcome when building empathy.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Average Rating:
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Categories:
Business Practices |  Consulting
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
Are you a member (or thinking about becoming a member) of a professional organization? Attend this YCast to learn practical tips and guidelines to make sure you get the best bang for your membership buck!
Non-Member Price:
$0.00
Price with Discount:
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On Demand

Average Rating:
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Categories:
Consulting |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
This session is a practical guide to Behavioral Science, the heuristics that most affect market research, and some clear-cut ways to do better research with this understanding. Although many of the examples provided relate to health care, the information applies to research in any setting. The webinar is based on one of the top-ten rated presentations from QRCA's 2019 annual conference.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting |  Professionalism
Duration:
1 Hour 6 Minutes
Format:
Audio and Video
Short Description:
Particularly for younger researchers, many career trajectories will include segments of both in house and consulting positions. Given the inherent differences between those two, navigating the changes in roles and responsibilities can be a steep learning curve. In this YCast, we'll cover the nuance of the research process in each, including the unique challenges to be aware of when it comes to strategy, planning, recruiting, execution, synthesis, delivery, and more.
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