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On Demand

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting |  Professionalism
Duration:
49 Minutes
Format:
Audio and Video
Short Description:
Love qualitative research? Looking forward to making it the bread and butter of your career? Unsure if you are doing all you can to guarantee a successful career? Join this Ycast as we discuss tangible ways to ensure career development now and long-term. We will shed more light on the different qualitative research career trajectories available as well as discuss tools needed to get there including setting smart goals, determining priorities, embodying leadership (no matter your role), and building key relationships every day in your work.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Analysis & Reporting
Duration:
54 Minutes
Format:
Audio and Video
Short Description:
50 users. 75 hours of recorded interviews. 1250 pages of transcripts. Sometimes a post note analysis just doesn’t cut it. When shifting through tons of interviews and focus group data, using a playbook or codebook can be a helpful tool to systematically organize user data into data-driven insights. In this talk, Rachel will introduce you to a powerful analytical method for documenting research data and decisions in a way that is transparent, reflexive, and rigorous for you and your team.
Non-Member Price:
$30.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   8
Categories:
Communication |  Moderating/Facilitation
Duration:
1 Hour
Format:
Audio and Video
Short Description:
As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidates and issues.   In this Qcast, we’ll take a look under the hood of political focus groups with Rich Thau, moderator of the Swing Voter Project. We’ll see and hear from Rich about how he conducts and reports on his monthly focus groups with swing voters. He’ll discuss tips and learnings from his years of moderating these focus groups, including how he maintains his cool when discussing highly emotional topics.   For qualitative researchers, the Swing Voter Project is a rare opportunity to watch a colleague conduct focus groups. Attendees will come away with a greater understanding of the process and learnings that can be applied to other types of research.  
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Duration:
56 Minutes
Format:
Audio and Video
Short Description:
Watch the recording from the August 2022 Academic SIG meeting
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Duration:
13 Minutes
Format:
Audio and Video
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Duration:
1 Hour
Format:
Audio and Video
Short Description:
How are we, as moderators, able to successfully interview and discern insights from anyone who differs from our own socio-economic standing? The answer: empathy!
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Business Practices |  Professionalism
Duration:
42 Minutes
Format:
Audio and Video
Short Description:
It doesn't matter if you're a freelancer or fully-employed, continuing education is essential to career growth. What are ways to increase one's skills and knowledge regardless of level of support you get? We will be discussing and sharing strategies to learn as part of a regular routine, resources for learning, tapping your network, and anytihng else we can think of (which is what I love about these round tables).
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Research Design
Duration:
53 Minutes
Format:
Audio and Video
Short Description:
New technology vendors are popping up every day offering marketing automation tools that promise ‘smart data’ and improved analytics. For users and practitioners of qualitative research, these emerging technologies can provide new opportunities to provide expertise that augments this data.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting
Duration:
58 Minutes
Format:
Audio and Video
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Communication |  Consulting |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
Non-Member Price:
$50.00
Price with Discount:
$0.00
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