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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Research Design
Format:
Audio and Video
Short Description:
With AI no longer a niche technology, qualitative researchers have an incredible opportunity to shift how they approach, conduct, collaborate and analyze their research.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Format:
Audio and Video
Short Description:
Qual researchers have a unique storytelling ability that for many of us has expanded beyond report writing and into published work like blogs, articles, and books. As luck would have it, three of our own peers are hosting a conversation to chat about their experiences expanding their work into the publishing world
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Moderating/Facilitation |  Professionalism
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
In this session, Frankie will share on behalf of the Insights Association's IDEA Council what to consider when asking about gender identity and sexual orientation for qualitative recruiting and respondent engagement. Often we are going with the default when asking about a person's identity, which can be disaffirming or misaligned to how they identify and negatively impact their research experience with us. The IDEA Council has been working on a collaborative industry initiative to shed light on asking demographic questions inclusively and thoughtfully, and these are the results.
Non-Member Price:
$20.00
Price with Discount:
$0.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Research Design
Duration:
1 Hour 19 Minutes
Format:
Audio and Video
Short Description:
LIVE RECORDING from Conference! In order to understand the future of qual, we need to revisit its history. 
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
To ensure that qualitative findings aren't lost (or forgotten) in translation, researchers need to communicate insights in manageable, digestible formats that tell the story without overwhelming the reader or losing them in the details. Understanding how human physiology and psychology influence how information is read, understood and retained will enable researchers to design human-centered reports that will appeal to – not assault – the senses.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation |  Research Design
Duration:
19 Minutes
Format:
Audio and Video
Short Description:
Senses are a powerful human touchpoint. In a culturally complex, deeply nuanced and economically stratified consumer market such as Africa, how can pairing sensory data, AI and the human touch deepen inclusion?
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Communication
Duration:
20 Minutes
Format:
Audio and Video
Short Description:
In this session we will touch on Bourdieu’s social capital theory and the co-creation mapping which led the team to reconsider how they thought about the target segment and their behaviors when acquiring and sharing family history knowledge.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .75 Advance Credits

Average Rating:
   3
Categories:
Business Practices |  Communication
Duration:
46 Minutes
Format:
Audio and Video
Short Description:
Gone are the days when being an "expert" in your field was enough to get noticed. Today, our world is craving a more human side of business - one in which leaders and business owners have more of an authentic and visible voice - one of purpose and even perspective. Learn: How do you show up - whether introducing yourself at a networking event or on LinkedIn - to stand out and get noticed? How to you become memorable and sought-after? And all in an authentic, rather than 'boastful' way? 
Non-Member Price:
$10.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Communication
Duration:
58 minutes
Format:
Audio and Video
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication
Duration:
56 Minutes
Format:
Audio and Video
Short Description:
Please join the QRCA Young Professionals for our August Coffee Chat. Coffee chats are an informal networking opportunity that is held each month, for August we were joined by Janet Standen.
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