Ready, Set, Research: Leveraging AI for Qual Research Prep - So Cal Chapter

Join fellow qualitative researchers for an engaging joint chapter meeting on how AI can elevate every step of the research process before fieldwork begins. In three short presentations, we’ll explore how to:

Use AI for presearch to quickly understand companies, categories, and trends

See a custom GPT in action for study design

Test discussion guides with AI acting as proxy respondents

The session will include ample time for Q&A and open discussion. Come ready to share, learn, and leave with practical tools to prep smarter with AI.