QRCA Global Webinar series - International Chapter

Our industry celebrates storytelling, but is it time to rethink what really sticks?

We are excited to have Strategist Bryony Hancock as our guest speaker in our upcoming QRCA Global researcher webinar next week. Bryony presented at the recent QRCA Worldwide Conference in Berlin, and her talk won the best presentation - so you won't want to miss this!

Bryony is making a case for one of our most fertile yet underrated creative tools: the anecdote. In a world of complexity and overload, Bryony argues it’s the smallest, stickiest anecdotes that spark the biggest transformations. The kind that are short enough to remember, raw enough to move people, and sticky enough to take hold in people’s minds, grow momentum and spread.

In her session, Bryony will reveal 3 simple ways to supercharge your anecdotes, so you can cut through complexity and spark action.