Total Credits: 1 including 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting
- Speaker(s):
- Byrony Hancock
- Duration:
- 1 Hour
- Short Description:
- The Minnesota Chapter is happy to host Bryony Hancock for our fall virtual learning event. After being awarded Best Presentation at the 2025 Worldwide Conference, Bryony is sharing her insights with us once again- perfect for any QRCA-ers who were unable to make the Worldwide Conference or for those who would like a refresher! Bryony Hancock is making a case for one of our most fertile yet underrated creative tools: the anecdote. In a world of complexity and overload, Bryony argues it’s the smallest, stickiest anecdotes that spark the biggest transformations. The kind that are short enough to remember, raw enough to move people, and sticky enough to take hold in people’s minds, grow momentum and spread. In her session, Bryony will reveal 3 simple ways to supercharge your anecdotes, so you can cut through complexity and spark action. This event is hosted by the Minnesota Chapter but is open to all members and nonmembers.
- Price:
- $25.00 - Non-Member Price
- Date:
-
Wed, Sep 24, 2025 - 11:00 AM to 12:00 PM CDT
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Moderating/Facilitation | Research Design
- Speaker(s):
- Scott Koenig, MBA | Jenny Karubian
- Duration:
- 56 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 30, 2020
- Short Description:
- When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
- Price:
- $50.00 - Non-Member Price