Total Credits: 1.5 Advance Credits
Tags: Elections Market Research
Political Market Researcher Rich Thau is back to virtually share interesting findings from The Swing Voter Project. Highlights will include those from his 2021 research, as well as what he learned while interviewing Obama-to-Trump voters in 2019-20. Thau is president of Engagious, and appears on the Michael Smerconish show on CNN.
Rich Thau is the president and founder of Engagious, a research firm specializing in public policy message testing and refinement. Rich’s clients include major trade associations, advocacy groups, and corporations. He is the creator of the Swing Voter Project, as well as co-creator of the Back-to-Normal Barometer, a monthly tracking survey measuring public opinion throughout the pandemic.
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