Total Credits: .5 Advance Credits
In the past decade, cannabis has emerged from being considered a narcotic into the mainstream with applications from skin cream to food & beverages, vaping products and even medical cannabis for pets. Its growth has been exponential, and the global legal cannabis market is projected to reach from US$58 1 to US$82 billion 2 in the next 3 to 4 years. This exponential growth brings with it opportunities for market researchers and strategists, with consultancies specifically focused on cannabis and many major brands exploring new market opportunities.
This study is a truly intercultural exploration of the cultural differences between three countries: Netherlands, Spain and Thailand, with deep dives on how consumers get informed about cannabis rules and regulations, and their knowledge, feelings and opinions about cannabis. The differing phases of cannabis adoption in the three markets, with very distinct policies, rules and regulations, offer three different perspectives on the current state of consumer attitudes towards cannabis and its regulation.
The study consists of store observations, interviews and a short quantitative validation for all three markets. Also, in addition to the focus on the three countries, desk research will cover the global market as well the opportunities being created for market research professionals across the globe.
Henrique Savelsberg is Dutch native with close to 25 years experience in developing/managing international market research studies, recently also more UX research studies. Henrique moderates mainly in Dutch and English language, provides qualitative and strategic market research across the globe with particular focus on Europe and (SE) Asia. Henrique offers B2B and B2C research with sector experience specifically in air travel/tourism, F&B/Foodservice, FMCG, technology, financial services and Industrial/B2B strategic market research.
Brian Loeb is originally from the US but has lived in Spain for nearly 25 years and is bilingual in Spanish and English. He has experience in strategy, marketing and market research, and conducts qualitative, quantitative and UX research across the English and Spanish-speaking worlds, with a focus on CPG , Tech and Telco, and Financial Services.
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