Total Credits: 1.5 Advance Credits
Enhancing Efficiency in Report Writing: Mastering Qualitative Data Visualization, AI-Assisted Writing, and Collaboration with Report Writers
In today’s fast-paced environment, creating comprehensive, engaging, and insightful reports in record time is essential. This event is designed for professionals who want to streamline their report writing process while enhancing quality and efficiency. Join the Heartland Chapter for a virtual event where we will explore:
Whether you are new to report writing or looking to sharpen your skills, this event offers practical tips and innovative tools to elevate your reporting process, making your report writing more efficient and effective.
Maria Virobik is a seasoned qualitative market researcher with more than 25 years’ experience in analysis and report writing. She has worked with clients in a wide range of categories, including automotive, packaged goods, pharma and technology. Maria enjoys tackling qualitative data to find the story and collaborating with moderators to deliver sparkling insights to their clients. Maria's ability to create exceptional presentation reports extends to her deserved popularity as a highly regarded educator/speaker on the art of qualitative analysis and reporting.
Maria is a member of QRCA and co-founded the Reporting & Analysis SIG. She is also a member of the 2023-24 QRCA Board.
Tom Rich is one of the most respected practitioners in the field of qualitative research. Since founding his business in 1996, he has conducted thousands of focus groups, one-on-one interviews and online interactions for clients in nearly every industry. Drawing on his many years in brand management, Tom takes an approach that is simultaneously creative, strategic and pragmatic.
A recognized expert on the application of analytical models to market research, Tom is a frequent and sought-after speaker at industry events and regularly teaches master classes for experienced qualitative researchers to help them hone their skills. Tom is a QRCA past president and has participated on many committees to further the mission of the association.
Doug Keith has 30+ years of experience in the research industry, doing both quantitative and qualitative work. Doug trained as a focus group moderator at the Burke Research Institute in Cincinnati, OH, and has conducted research for a variety of clients across industries, including CPG, food and beverage (alcohol and non-alcohol), retail, IT, telecom, broadcast and cable, and healthcare (pharmaceutical, medical device, hospital, health insurance). Doug has led qualitative research in all styles: in-depth interviews, ethnographies, dyads, small and large focus groups, online bulletin boards, and auditorium testing.
Doug has been a panelist and speaker at several conferences. He completed a degree in Journalism at the University of South Carolina and obtained his MA in mass media and communication from Temple University. He is currently a member of Insights Association and QRCA, serving as the co-chair of the speaker committee for the 2025 US conference, and is co-founder of the Insights Career Network, a networking group for job seekers and allies in the insights industry.
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