Total Credits: 1 Advance Credits
Tags: B2B best practice
Join other B2B qualitative researchers (or those interested in B2B research) to catch up and discuss recent experiences, successes, challenges, and solutions. Please come prepared to share your ideas, questions, and any new news or discoveries.
Lisa Horwich and Fiona Ray, co-chairs of the B2B SIG will host this lively discussion.
For QRCA Members only. This event will not be recorded.
Lisa Horwich is the founder of Pallas Research Associates, based in Seattle, Washington. Pallas focuses on B2B research primarily for the tech and manufacturing industries. Lisa started her research career as a quant researcher but found she really enjoys talking to people rather than crunching numbers. Prior to her career in market research, Lisa spent time in software development as well as ERP system integration. She currently co-chairs the B2B SIG for QRCA and is the past president of the Puget Sound Research Forum. Lisa has spoken widely on technology topics and has been published in Research World and Greenbook. In her spare time, she practices martial arts, is a voracious reader and loves to bake treats.
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