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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Communication
Speaker(s):
Lisa Horwich |  Fiona Ray
Duration:
1 Hour
Short Description:
Join other B2B qualitative researchers (or those interested in B2B research) to catch up and discuss recent experiences, successes, challenges, and solutions. Please come prepared to share your ideas, questions, and any new news or discoveries. 
Date:

Fri, Apr 19, 2024 - 12:00pm to 01:00pm CDT


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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   7
Categories:
Business Practices |  Moderating/Facilitation
Speaker(s):
Luke Brodbeck |  John Dirks |  Leah Lowe |  Melanie Oltmann
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 20, 2023
Short Description:
Do you hesitate to take on some B2B projects because you fear it will be impossible to find enough participants that meet your stakeholder’s very narrow criteria? You know the drill, “we want to talk to architects who use fire-retardant coatings for steel beams…. In municipal buildings.” Does your study require finding a super niche audience that isn’t readily available from your preferred B2B qualitative sample providers? Fear no more. We have invited some experts at sleuthing out these “unicorns” to join us in a panel discussion of just how they work their magic. From recruiting standard industry executives to uncovering the super niche audiences as well as options for DIY-ing it…we plan to cover it all!
Price:
$25.00 - Non-Member Price

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