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Total Credits: .5 Advance Credits
- Average Rating:
- 4
- Categories:
- Communication
- Speaker(s):
- Sandra Bauman | Daniel Fazekas | Jim Kempland
- Duration:
- 27 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Mar 22, 2023
- Short Description:
- This presentation is all about using online “listening” and “observation” to understand organically the topic areas through the eyes, voice and minds of the consumer.
- Price:
- $20.00 - Non-Member Price
Total Credits: .5 Advance Credits
- Average Rating:
- 3
- Categories:
- Communication
- Speaker(s):
- Anaïs Dodson
- Duration:
- 20 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Mar 22, 2023
- Short Description:
- In this session we will touch on Bourdieu’s social capital theory and the co-creation mapping which led the team to reconsider how they thought about the target segment and their behaviors when acquiring and sharing family history knowledge.
- Price:
- $20.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 34
- Categories:
- Research Design
- Speaker(s):
- Jeff Walkowski
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Sep 24, 2020
- Short Description:
- Get a high-level overview of all of the online methodologies available to qualitative researchers today. Video chats, text chats, and longer-term message boards will be covered, along with an introduction to social media research. Pros and cons of each method will be highlighted, along with considerations to help decide which method is best in certain circumstances.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 20
- Categories:
- Analysis & Reporting | Communication | Consulting
- Speaker(s):
- Kayte Hamilton | Frank Gregory
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Sep 24, 2020
- Short Description:
- Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
- Price:
- $25.00 - Non-Member Price