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On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   3
Duration:
1 Hour 29 Minutes
Format:
Audio and Video

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Duration:
46 Minutes
Format:
Audio and Video
Short Description:
What if we turned the tables on traditional research? What if we let the respondents in on the fact that we are doing research while keeping that fact from everyone else participating in a real life experience? It’s a bit like having the subject of a picture in fine resolutions and the background being very faded out. But we are studying the impact of the background on the foreground. So we don’t wash out the background, we are focusing on it at the same time. I’ve used these techniques for years and they are particularly entertaining for me. And valuable for my clients. I’ll share examples from a study in the restaurant industry and in retail.
Non-Member Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Professionalism
Duration:
54 Minutes
Format:
Audio and Video

On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
In this session on inclusion research, we’ll explore two topics. First, we’ll look at conducting research in multilingual communities and the need for nuanced language to hear participants' authentic voices, understand their stories, and address issues of gender neutrality and inclusiveness. Then we’ll explore a case study of research that helps employers identify barriers and ways to better support Black women in the workplace, so they are truly included, seen and respected.
Non-Member Price:
$25.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Duration:
2 Minutes
Format:
Audio and Video
Short Description:
During qualitative interviews, moderators create their own unique introductions that help them start building a connection with their respondents. Those first few minutes set the tone for the entire interview or focus group and are great guidelines for how you want people to engage during the qualitative interview. The video that follows helps provide a few tips to consider for creating your own introduction that matches your style and goals.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Communication
Duration:
1 hour
Format:
Audio and Video

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Research Design
Duration:
22 Minutes
Format:
Audio and Video
Short Description:
For too long, our insights and recommended next steps have ignored underrepresented groups, but we have the ability to change that! This session will challenge researchers to listen beyond what’s obvious and to search for the insight that will truly revolutionize next steps.
Non-Member Price:
$20.00
Price with Discount:
$0.00

On Demand

Total Credits: 2 Advance Credits

Average Rating:
   6
Categories:
Consulting |  Moderating/Facilitation |  Professionalism
Duration:
2 Hours 1 Minutes
Format:
Audio and Video
Short Description:
Our next meeting will take place via Zoom and include three mini discussions on each of the following topics: DEI and market research. Carlos Garcia will lead a discussion about diversity, equity and inclusion and how we, as researchers, can deal with the challenge of understanding various groups that are different from our own. Trauma responsive research. Our newest chapter member, Mariana Melo-Vega, will lead a discussion about how we, as researchers, can plan for the presence of trauma both in our participants and in ourselves, and overview some best practices in being responsive to trauma. AI, marketing and research. Jay Zaltzman will lead a discussion about the impact of artificial intelligence on market research as well as the impact on our clients’ businesses. 
Non-Member Price:
$50.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   38
Duration:
19:41
Format:
Audio and Video
Non-Member Price:
$30.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Business Practices
Duration:
40 Minutes
Format:
Audio and Video
Short Description:
LinkedIn is one of the most powerful business development tools out there. Practically anyone we want to work with is on it. Yet, whether it’s creating a profile, sharing content, or connecting with potential clients, there is a lot to learn in order to get the most out of LinkedIn. Bruce Peoples will share his experiences in using the platform for business development to connect with potential clients in a professional, human, and impactful way." Additionally, you will be able to review content options for your feed and develop a more compelling alternative to the infamous “I’d like to connect with you…” line that so many people use.
Non-Member Price:
$25.00
Price with Discount:
$0.00

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