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On Demand

Average Rating:
Not yet rated
Duration:
19 Minutes
Format:
Audio and Video
Short Description:
This Virtual Summit Partner Spotlight will give you the latest and greatest in tools and information from Entropix. This concise, 10-minute educational session will cover how researchers can utilize each product or service. You don't want to miss it!
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Duration:
50 Minutes
Format:
Audio and Video
Short Description:
As podcasts have grown in popularity in recent years, this engaging form of storytelling and communications presents a huge opportunity for users and practitioners of qualitative research. In this Qcast, we’ll discuss how podcasts are being used to enhance the discovery and collection of insights, as well as facilitate the dissemination of those insights across client companies. We’ll also explore different podcast styles for different types of research opportunities.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Duration:
1 Hour
Format:
Audio and Video
Short Description:
When was the last time you did relevant cultural research? Can you afford to have “culturebombs” hijack your global brand?
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   2
Categories:
Communication |  Consulting
Duration:
23 Minutes
Format:
Audio and Video
Short Description:
Research is only as insightful as it is impactful. When designing our vision for Qualitative Research business impact should be our north star, especially in a world of tightened budgets. Andy will explore how we can better enable our work to ‘go viral’; living on and traveling far and wide within client organizations.
Non-Member Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation |  Research Design
Duration:
56 minutes
Format:
Audio and Video
Short Description:
When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
Non-Member Price:
$50.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation |  Professionalism
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Short Description:
What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
Non-Member Price:
$75.00
Price with Discount:
$0.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Research Design
Format:
Audio and Video
Short Description:
With AI no longer a niche technology, qualitative researchers have an incredible opportunity to shift how they approach, conduct, collaborate and analyze their research.
Non-Member Price:
$20.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
This Virtual Summit Partner Spotlight will give you the latest and greatest in tools and information from Recollective. This concise, 10-minute educational session will cover how researchers can utilize each product or service. You don't want to miss it!
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   7
Categories:
Business Practices
Duration:
1 Hour
Format:
Audio and Video
Non-Member Price:
$30.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   22
Categories:
Analysis & Reporting
Duration:
90 Minutes
Format:
Audio and Video
Short Description:
The amount of data we gather in some qualitative studies can be overwhelming – especially data from multi-day message boards. Traditional methods of analysis are functional, but they can be time-consuming. Digital tools can assist in the process. This webinar will begin with a quick review of traditional (no-tech or low-tech) tools, then will expose you to a sampling of higher-tech tools (Delve, NVivo, Reduct, and Relative Insight), explained by the QRCA members who use them. This will not be a how-to session; rather, it is “tasting menu” of some of the tools that can make the analysis of qualitative data less daunting.
Non-Member Price:
$50.00
Price with Discount:
$0.00

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