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Product Type
On Demand

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Duration:
1 Hour
Format:
Audio and Video
Short Description:
The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. Today it is more of a jigsaw puzzle, with varied touchpoints and messaging that can impact an ultimate purchase. Customer journey maps are shedding light on the real customer path – the behaviors, attitudes, delight and pain points that customers encounter on their way to a product, category or experience – and inspiring a more nuanced marketing and product development path.
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Product Type
On Demand

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Categories:
Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Virtual reality technology is rapidly being developed and is attracting enormous amounts of funding. This technology will certainly affect the worlds of entertainment, news, gaming, health care, business, research and other areas in a profound way.
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On Demand

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Categories:
Consulting |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
This session is a practical guide to Behavioral Science, the heuristics that most affect market research, and some clear-cut ways to do better research with this understanding. Although many of the examples provided relate to health care, the information applies to research in any setting. The webinar is based on one of the top-ten rated presentations from QRCA's 2019 annual conference.
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Product Type
On Demand

Total Credits: 1 including 1 Advance Credits

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Categories:
Business Practices |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
As organizations across the globe adapt to COVID-related changes in their industries and business practices, leaders are turning to their research partners to help them navigate the path forward.
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Product Type
On Demand

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Categories:
Moderating/Facilitation |  Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
A leading wearables brand wanted to understand why some consumers — whose profiles indicated they were a target for wearables — were not interested in purchasing one. Getting to the bottom of why a behavior is not happening is one of the most difficult types of research we are asked to do — because often consumers themselves are not fully aware of all the factors influencing their actions (or lack thereof)....
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Product Type
On Demand

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Duration:
50 Minutes
Format:
Audio and Video
Short Description:
As podcasts have grown in popularity in recent years, this engaging form of storytelling and communications presents a huge opportunity for users and practitioners of qualitative research. In this Qcast, we’ll discuss how podcasts are being used to enhance the discovery and collection of insights, as well as facilitate the dissemination of those insights across client companies. We’ll also explore different podcast styles for different types of research opportunities.
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Product Type
On Demand

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Categories:
Moderating/Facilitation |  Professionalism |  Research Design
Duration:
2 Minutes
Format:
Audio and Video
Base Price:
$0.00
Price with Discount:
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Product Type
On Demand

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Categories:
Moderating/Facilitation |  Professionalism |  Communication
Duration:
2 Minutes
Format:
Audio and Video
Short Description:
During qualitative interviews, moderators create their own unique introductions that help them start building a connection with their respondents. Those first few minutes set the tone for the entire interview or focus group and are great guidelines for how you want people to engage during the qualitative interview. The video that follows helps provide a few tips to consider for creating your own introduction that matches your style and goals.
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Product Type
On Demand

Average Rating:
   0
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Duration:
3 Minutes
Format:
Audio and Video
Short Description:
The second video in the Qualitative Perspectives series reviews how to choose the format and size for your qualitative interviews.
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Product Type
Program

Average Rating:
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Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Duration:
February 1–5, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual wheel to the next level! And this year’s theme, Diversify. Discover. Design the Vision., couldn’t be more on brand for us quallies.
Base Price:
$400.00
Price with Discount:
$0.00

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