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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Project Management
Duration:
44 Minutes
Format:
Audio and Video
Short Description:
Mari Puras will share her most recent multicultural mobile ethnography projects which included new product exploratory, new market launch, mobile app, and web usability and focus group pre-work. Eugene Murphy will strategize on how researchers can leverage Mobile Ethnography for omni-channel purchase/customer journeys.
Non-Member Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   4
Duration:
1 Hour 30 Minutes
Format:
Audio and Video
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1

Average Rating:
Not yet rated
Duration:
56 Minutes
Format:
Audio and Video
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, help quallies go deeper to get better information from respondents, and enhance the way focus groups are run. Register today for all three for the best rate!
Non-Member Price:
$75.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Duration:
1 Hour 4 Minutes
Format:
Audio and Video
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, help quallies go deeper to get better information from respondents, and enhance the way focus groups are run. Register today for all three for the best rate!
Non-Member Price:
$75.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   9
Categories:
Analysis & Reporting |  Research Design
Duration:
1 Hour 7 Minutes
Format:
Audio and Video
Short Description:
In order to understand the future of qual, we need to revisit its history. 
Non-Member Price:
$20.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   30
Categories:
Research Design
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Get a high-level overview of all of the online methodologies available to qualitative researchers today. Video chats, text chats, and longer-term message boards will be covered, along with an introduction to social media research. Pros and cons of each method will be highlighted, along with considerations to help decide which method is best in certain circumstances.
Non-Member Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Consulting |  Research Design
Duration:
30 Minutes
Format:
Audio and Video
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
Non-Member Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Duration:
1 Hour 21 Minutes
Format:
Audio and Video
Short Description:
Hear from a panel of market researchers who are currently or previously on the client side, some of whom also have current or previous experience as an independent. They'll discuss how things on the client side may be different from what independents expect, surprises they had, how client-side jobs qualitative MR have evolved over time, and what they foresee for the future of qualitative research. There will also be time for observers to ask their own questions.
Non-Member Price:
$30.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Moderating/Facilitation |  Project Management |  Research Design
Duration:
1 Hour 59 Minutes
Format:
Audio and Video
Short Description:
If you're in in-house researcher you may utilize a long-term research community and interested in hearing about ways to get the most value from the existing community, or you may be considering developing one in the future. If you're a consultant, you may run a longitudinal study and want to minimize participant attrition and maximize your insights. Regardless of your situation, knowing best practices for building and managing a long-term research community is valuable.
Non-Member Price:
$25.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation |  Professionalism
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Short Description:
What is the purpose of your follow-up questions? Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer? Learn about this and other traps that intervene with asking the most useful follow-up questions. What are the origins of RIVA’s saying “probe till you puke?” And more about what’s so bad about asking someone ‘why’ they said or did something?
Non-Member Price:
$75.00
Price with Discount:
$0.00

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