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On Demand

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Communication |  Consulting |  Moderating/Facilitation |  Research Design
Duration:
2 Hours 3 Minutes
Format:
Audio and Video
Short Description:
For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
Non-Member Price:
$25.00
Price with Discount:
$15.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Duration:
1 Hour 21 Minutes
Format:
Audio and Video
Short Description:
Hear from a panel of market researchers who are currently or previously on the client side, some of whom also have current or previous experience as an independent. They'll discuss how things on the client side may be different from what independents expect, surprises they had, how client-side jobs qualitative MR have evolved over time, and what they foresee for the future of qualitative research. There will also be time for observers to ask their own questions.
Non-Member Price:
$30.00
Price with Discount:
$20.00

On Demand

Total Credits: 3 Advance Credits

Average Rating:
   9
Categories:
Business Practices |  Consulting |  Project Management |  Research Design
Duration:
2 Hours 57 Minutes
Format:
Audio and Video
Short Description:
We are hearing a great deal about AI (artificial intelligence) lately, and many colleagues are asking how it might impact our work as qualitative researchers.
Non-Member Price:
$75.00
Price with Discount:
$65.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Communication
Duration:
1 hour
Format:
Audio and Video

On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices
Duration:
34 Minutes
Format:
Audio and Video
Short Description:
Ask yourself this question—are you and your team ready, informed, and equipped to meet the changing demography, the cultural evolution and its challenges head-on?
Non-Member Price:
$20.00
Price with Discount:
$10.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   4
Categories:
Research Design
Duration:
26 Minutes
Format:
Audio and Video
Short Description:
This session reveals how we as researchers can help our client stakeholders to become more confident in making faster, bolder, and more courageous decisions. We’ll uncover the thinking underpinning a cutting-edge qualitative research methodology called Braided Research and some specific techniques you can easily build into your own projects. If you desire to be seen by your client stakeholders as a creative, stimulating researcher, who makes exciting things happen for them, then this session is for you.
Non-Member Price:
$20.00
Price with Discount:
$10.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation
Duration:
23 Minutes
Format:
Audio and Video
Short Description:
Foundational training as a moderator makes a strong imprint, and those key principles stay with us. Over time, the core of the foundations remain, but what comes next to continue to evolve our technique? No matter what area of qual research you practice, industry changes and the introduction of new technologies require us to keep our skills aligned with what the demands of the industry are and how we continue to deliver differentiated approaches and deliverables in our work. With subtle changes in perspective and an openness to continue to reflect on our approaches to questions, we can feel refreshed and energized about new ways to do our work.
Non-Member Price:
$20.00
Price with Discount:
$10.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   7
Categories:
Analysis & Reporting |  Research Design
Duration:
23 Minutes
Format:
Audio and Video
Short Description:
Qualitative AI is here, and will only become more important with time. It offers qualitative researchers the ability to dig into unspoken emotions and behaviors at speed, and to gain high efficiency while increasing rigor. Ignore it at your own peril.
Non-Member Price:
$20.00
Price with Discount:
$10.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Communication |  Moderating/Facilitation
Duration:
17 Minutes
Format:
Audio and Video
Short Description:
One of the greatest assets a research team can utilize is their own community of participants. Communities allow researchers to recruit from their own pool of curated participants. Communities allow brands to fully-control the experience their customers have when participating in research. Communities also allow agencies to save cost on recruitment all while recruiting from a trusted source that they have full control over. Communities are one way we can fix our data quality problem.
Non-Member Price:
$20.00
Price with Discount:
$10.00

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Communication |  Research Design
Duration:
31 Minutes
Format:
Audio and Video
Short Description:
Connecting with multilingual research participants requires nuanced language. When conducting research in multilingual communities, how do researchers hear participants' authentic voices, understand their stories, and address issues of gender neutrality and inclusiveness?
Non-Member Price:
$20.00
Price with Discount:
$10.00

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