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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
How can a brand gain greater access to their consumers and achieve front-row seats into their lives? Imagine an opportunity to wake up with the consumer and be part of their day from the moment they rise until they go to bed; a way to experience in real-time the influences and circumstances that shape consumer decision-making at every touchpoint during the day. WhatsApp has become a preferred form of communication in emerging markets. It is familiar, easily affordable, and accessible (compared to other research platforms). This presentation will demonstrate how one can use WhatsApp as a multidimensional but non-intrusive lens into consumer lives through the use of text, audio, and video connections. The methodology can be leveraged as a continuous ethnography throughout the day. It can give us access to every step in their experience and moments of influence.
Non-Member Price:
$50.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Duration:
59 Minutes
Format:
Audio and Video
Short Description:
Like it or not, we’ve entered a new era in marketing research. Client values and perspectives are evolving. New technologies are constantly emerging. And, this pace of change is only likely to accelerate. Over the past three years, I’ve been fortunate to attend six major MR conferences (plus fabulous QRCA events) and present at three of these. I listened to research innovators share their forward-looking wisdom and experiences; and attended thought-provoking educational sessions exploring technology and the future of the greater MR industry – all with an ear to how Qualitative might be impacted. In this fast-moving session, we will review quick highlights of various MR shifts. We’ll cover technology as well as novel and alternative approaches, including artificial intelligence, automated MR platforms, prediction markets, new MR thought paradigms, generational and cultural shifts, breaking Qual rules, fresh twists on Qual study designs, microbrands, and more.
Non-Member Price:
$50.00
Price with Discount:
$0.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Duration:
1 Hour, 11 Minutes
Format:
Audio and Video
Short Description:
Animals have some incredible skills (e.g., crafty as a fox, or as nimble as a gazelle), but all lack the ability to smile or do critical thinking — and all the Artificial Intelligence in the world will never allow a computer to get the full humor in a joke. As QRCs, we use our craft and agility to navigate the world of qualitative research and to smile (or grimace) at some of the insights we gather. Come to the closing keynote and see if your list of conference takeaways matches Naomi's, and be ready to laugh!
Non-Member Price:
$50.00
Price with Discount:
$0.00
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On Demand

Average Rating:
   3
Format:
Audio and Video
Short Description:
Our journey towards consistently wiser judgment and clear-sighted decision-making must begin with us reconceptualizing identity as something rooted in deeper principles. The central aim of this workshop is to help leaders, both established and emergent, encapsulate their approach to life.
Non-Member Price:
$30.00
Price with Discount:
$0.00
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On Demand

Average Rating:
   3
Duration:
5 Minutes
Format:
Audio and Video
Short Description:
Find yourself stuck in your head a lot? Not letting your body lead the way? Games, such as those from improvisational theatre, force our brains to shift gears, broaden our perspectives, and open up new possibilities—in our work and other aspects of our lives. Why workshop when you can playshop?! Join us. BYOB (Bring Your Own Body).
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Average Rating:
   3
Duration:
2 Minutes
Format:
Audio and Video
Short Description:
Diving into the mind of a Qualitative Recruiter. Hearing firsthand, tips and tricks, the successes and failures of research projects … what we learn and why a constant stream of communication between you and your research partner is important.
Non-Member Price:
$30.00
Price with Discount:
$0.00
More info » Save for Later
On Demand

Average Rating:
   3
Duration:
3 Minutes
Format:
Audio and Video
Short Description:
Taste, touch and smell your way through this interactive workshop! Join curious researchers who want to capture more holistic insights about human emotions that can’t be expressed purely through the spoken language and are often hidden to others by cultural norms and biases.
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On Demand

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting
Duration:
58 Minutes
Format:
Audio and Video
Non-Member Price:
$0.00
Price with Discount:
$0.00
More info » Save for Later  Add to Cart »
On Demand

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
Advice on How to Get Clients, Build a Practice and Start Your Career from Other Young Pros
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
Are you a member (or thinking about becoming a member) of a professional organization? Attend this YCast to learn practical tips and guidelines to make sure you get the best bang for your membership buck!
Non-Member Price:
$0.00
Price with Discount:
$0.00
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