Total Credits:
1 Advance Credits
- Average Rating:
-
Not yet rated
- Speaker(s):
-
Kristin Luck
- Duration:
- 1 Hour, 11 Minutes
- Format:
- Audio and Video
- Original Program Date:
-
Jan 29, 2020
- Short Description:
- Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. Both GfK and Nielsen have sold off their custom research businesses in favor of building out syndicated products and third-party data providers are, in some cases, eliminating the need for primary research entirely. With the rise of automation, chatbots, and AI, many qualitative researchers are scratching their heads and wondering…where’s long-term opportunity?
- Price:
-
$50.00
- Non-Member Price
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