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SummitDisc22

On Demand

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Research Design
Duration:
36 Minutes
Format:
Audio and Video
Short Description:
Qualitative research has value that is frequently untapped in current Lean UX processes. Jeff Chen will share a 5-day process that that uses qualitative research methods in the initial stages of new product concept creation to guide innovation faster than current Lean UX methods.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Consulting |  Research Design
Duration:
1 hour
Format:
Audio and Video
Short Description:
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: .75 Advance Credits

Average Rating:
   3
Categories:
Business Practices |  Communication
Duration:
46 Minutes
Format:
Audio and Video
Short Description:
Gone are the days when being an "expert" in your field was enough to get noticed. Today, our world is craving a more human side of business - one in which leaders and business owners have more of an authentic and visible voice - one of purpose and even perspective. Learn: How do you show up - whether introducing yourself at a networking event or on LinkedIn - to stand out and get noticed? How to you become memorable and sought-after? And all in an authentic, rather than 'boastful' way? 
Non-Member Price:
$10.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Format:
Audio and Video
Short Description:
Qual researchers have a unique storytelling ability that for many of us has expanded beyond report writing and into published work like blogs, articles, and books. As luck would have it, three of our own peers are hosting a conversation to chat about their experiences expanding their work into the publishing world
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Communication
Duration:
20 Minutes
Format:
Audio and Video
Short Description:
In this session we will touch on Bourdieu’s social capital theory and the co-creation mapping which led the team to reconsider how they thought about the target segment and their behaviors when acquiring and sharing family history knowledge.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Business Practices |  Professionalism
Format:
Audio and Video
Short Description:
This is a case study presentation where the objective was to help workplaces move from Black women being present in the workplace to Black women being included in the workplace. Specifically, the research sought to (1) explore the ways in which Black women practice wellness in their lives, (2) understand how their wellness is impacted—positively and negatively-- in the workplace, and (3) uncover what companies can do to promote wellness for Black women in the workplace.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Communication |  Project Management
Duration:
24 Minutes
Format:
Audio and Video
Short Description:
The COVID-19 pandemic has had a significant impact both domestically and internationally on the way research is conducted, moving towards remote and away from in-person.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Duration:
20 Minutes
Format:
Audio and Video
Short Description:
Our team will take you through an overview of how we built our successful UXR “relationship” through a continuous, rolling research process. In our session we will share our learning with you through tips and tools that have contributed to our success, as well as some of the challenges to watch out for along the way AND our strategies for mitigating them. Attendees will walk away emPOWERed to leverage the tools and processes we share in any qualitative study with confidence.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
Somebody-Wanted-But-So (SWBS) is a primary school communications tool that has been adapted as a research reporting framework. It was built with simplicity in mind (for children), I have retained its core simplicity to facilitate versatility and to share with you that all researchers have the ability to use it to tell the data’s story.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Format:
Audio and Video
Short Description:
Continue the morning's inspirational "Back to the Future" journey in an interactive session brainstorming how qualitative's future evolution and your qualitative skill sets open new doors for the next stage in your career.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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