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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Duration:
1 Hour, 30 Minutes
Format:
Audio and Video
Short Description:
This session will examine how researchers can acknowledge privilege and how awareness and acceptance is key to developing credible cultural connections. The lecture/discussion format is designed to be relevant to individuals from all cultural backgrounds, but especially to a white audience. Rochelle will apply her career experience in the advertising industry, and how she served as a bridge between corporate America and consumers of color. She will illuminate the role of the white ally and how self and societal knowledge can lead to perspective shifting—an essential element in cultural and racial conversations.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   1
Categories:
Consulting |  Research Design
Duration:
26 Minutes
Format:
Audio and Video
Short Description:
The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
Not yet rated
Duration:
1 Hour 23 Minutes
Format:
Audio and Video
Short Description:
Access the recording of part 1 of QRCA's International Chapter – Mural webinar.
Non-Member Price:
$0.00
Price with Discount:
$0.00
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On Demand

Average Rating:
Not yet rated
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
This Virtual Summit Partner Spotlight will give you the latest and greatest in tools and information from Fable. This concise, 10-minute educational session will cover how researchers can utilize each product or service. You don't want to miss it!
Non-Member Price:
$0.00
Price with Discount:
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   2
Categories:
Research Design
Duration:
30 Minutes
Format:
Audio and Video
Short Description:
Even low-income people are digitally connected. As Kristin learned, those who are homebound in domestic shelters or living in far-flung rural locations or subsidized housing still have access via smartphones and tablets (occasionally computers) to be heard and share their voices remotely.
Non-Member Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design |  Moderating/Facilitation
Duration:
1 hour
Format:
Audio and Video
Short Description:
A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium.  In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.  
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Communication |  Research Design
Duration:
41 Minutes
Format:
Audio and Video
Short Description:
Let's figure this out. Let's finally make sure that we are using the right language when thinking about how to design user experience and market research. These two disciplines have become siloed from one another. Janet Standen and Michele Ronsen want to lead a discussion about how we can encourage them to come together by better understanding each other's language and acronyms.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Duration:
58 Minutes
Format:
Audio and Video
Short Description:
How can a brand gain greater access to their consumers and achieve front-row seats into their lives? Imagine an opportunity to wake up with the consumer and be part of their day from the moment they rise until they go to bed; a way to experience in real-time the influences and circumstances that shape consumer decision-making at every touchpoint during the day. WhatsApp has become a preferred form of communication in emerging markets. It is familiar, easily affordable, and accessible (compared to other research platforms). This presentation will demonstrate how one can use WhatsApp as a multidimensional but non-intrusive lens into consumer lives through the use of text, audio, and video connections. The methodology can be leveraged as a continuous ethnography throughout the day. It can give us access to every step in their experience and moments of influence.
Non-Member Price:
$50.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Business Practices |  Project Management |  Research Design
Duration:
1 Hour, 30 Minutes
Format:
Audio and Video
Short Description:
As facilities begin to open across the United States and the EU that leaves us all wondering: What will the in-person research experience be like in the time of COVID-19? Facilities have been updating researchers on what they are doing in light of COVID-19, but, what does all of that mean in terms of the overall research experience?
Non-Member Price:
$35.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Moderating/Facilitation |  Research Design
Duration:
56 minutes
Format:
Audio and Video
Short Description:
If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
Non-Member Price:
$50.00
Price with Discount:
$0.00
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