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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Duration:
54 Minutes
Format:
Audio and Video
Short Description:
Three experienced guides: Pam Goldfarb Liss, Chris Hauck, and Roben Allong will share their how-to tips and tricks on making both the moderating and insights journey more inclusive for clients, respondents and yourself. If you’re in the weeds, feel uncomfortable, or just need confirmation on ways to successfully manage inclusivity — this is the panel for you. Expect to hear relevant real world experiences and key takeaways for next level toolbox agility.
Non-Member Price:
$30.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Analysis & Reporting
Duration:
54 Minutes
Format:
Audio and Video
Short Description:
50 users. 75 hours of recorded interviews. 1250 pages of transcripts. Sometimes a post note analysis just doesn’t cut it. When shifting through tons of interviews and focus group data, using a playbook or codebook can be a helpful tool to systematically organize user data into data-driven insights. In this talk, Rachel will introduce you to a powerful analytical method for documenting research data and decisions in a way that is transparent, reflexive, and rigorous for you and your team.
Non-Member Price:
$30.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Duration:
14 Minutes
Format:
Audio and Video
Short Description:
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Consulting |  Research Design
Duration:
1 hour
Format:
Audio and Video
Short Description:
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
Not yet rated
Duration:
15 Minutes
Format:
Audio and Video
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Average Rating:
   3
Duration:
1 Hour
Format:
Audio and Video
Short Description:
What’s a Ycast you ask? It is a webinar series created for students and young pros, by QRCA young pro members. Discover recordings of previous Ycasts at https://www.qrca.org/Ycast.
Non-Member Price:
$0.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   38
Duration:
48:27
Format:
Audio and Video
Non-Member Price:
$30.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Communication
Duration:
1 Hour
Format:
Audio and Video
Short Description:
With all the focus on big data and analytics, we know that decision makers need qualitative now more than ever to find meaning within their metrics. But qualitative is increasingly challenged in a research world dominated by large data sets and continuing DIY trends. In this presentation, cultural anthropologist Paitra Russell, UX researcher Mary Sorber, and design strategist Joeffrey Trimmingham explore approaches that qualitative researchers can use to speak to the issue of quality. This includes effective strategies for communicating trustworthiness and generating output that you and your clients can defend. We will also cover ways to address quality from the beginning to the end of the engagement. We will draw on our own experiences and primary research with quallies and clients to deliver a view of what it takes to get qualitative to the point where trustworthiness is not questioned.
Non-Member Price:
$30.00
Price with Discount:
$0.00

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Communication
Duration:
1 hour
Format:
Audio and Video

On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Professionalism
Duration:
49 Minutes
Format:
Audio and Video

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