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Admin-Comp

On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Business Practices
Duration:
37 Minutes
Format:
Audio and Video
Short Description:
How to keep your mojo going when on monster projects! Susan will share innovative self-care techniques learned from Reiki training, years of yoga and healthy eating. A collaborative effort, we will also ask fellow QRC’s to join in with their own hot tips. Our goal is a robust takeaway ensuring QRC’s have many tools to minimize stress and wear and tear, while knocking those demanding studies out of the park!
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation |  Research Design
Duration:
44 Minutes
Format:
Audio and Video
Short Description:
We’ll use this session to discuss strategies to optimize remote research and share tips and tricks to ensure quality in the new qual normal. Now that we’ve learned the technical how-tos of online research and remote work, it’s now time to lean in and optimize our methods and processes. We’ll discuss innovations made this year and challenges ahead in terms of online work and research.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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Webinar

Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Professionalism |  Moderating/Facilitation |  Communication
Duration:
1 hour
Short Description:
Like the broader society in which we operate, qualitative research seems designed for and by extroverts. This is true in both the experiences of the research participants and qualitative research practitioners. Recent studies have shown introverts are often more thoughtful, analytical, and reflective people and as such are potential sources of insight, subtlety, and nuance. Our industry and the users of our research cannot afford to exclude the unique contributions of introverts.  This session will be interactive and personal. Whether we’re an introvert, extrovert or somewhere in between, we will learn about our own personalities and working styles.  We will also take a close look at qualitative research itself. 
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Communication |  Consulting |  Moderating/Facilitation
Duration:
90 Minutes
Format:
Audio and Video
Short Description:
We use it every day. It’s eminently powerful, yet most of us hardly ever think about it. Language. It’s foundational and dynamic. It lies at the heart of connection—or at least it can. What we say, what we intend, and how it’s interpreted—sometimes they all align for shared understanding; other times they don’t, and that can lead to conflict. conflict. If we don’t understand each other, how can we have the honest dialogue that’s needed to navigate the complex issues of the day—or even the simple interactions? How else can we build the foundations for healing and growth?
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Communication |  Consulting
Duration:
42 Minutes
Format:
Audio and Video
Short Description:
The Chinese word for crisis is composed of two characters — 危机 — one signifying ‘danger’ and one signifying ‘opportunity.’ We have begun to see this duality play out in the way that brands are being judged, and their reputations and images changed, by how they have been behaving and communicating not just in response to the pandemic, but also in response to the recent wave of protests for racial justice. Insights from our newly launched WhatsApp Community of consumers and small business owners, show that people are displaying a heightened sensitivity to how ‘corporate America’ is behaving and which ‘side’ companies are on – with a new landscape of heroes and villains emerging. Understanding how people are assessing brands in this climate of heightened moral judgement could give companies a crucial advantage in terms of driving their responses and framing their messaging.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Project Management |  Research Design
Duration:
44 Minutes
Format:
Audio and Video
Short Description:
Learn the tips and tricks for conducting mobile ethnography studies from a researcher and vendor perspective. We will share tips on recruitment, screening, incentives, task development, moderation, analysis, and reporting. Come and add your experiences. Make your next mobile ethnography a success by attending this roundtable.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Duration:
27 Minutes
Format:
Audio and Video
Short Description:
In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Consulting |  Research Design
Duration:
30 Minutes
Format:
Audio and Video
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Communication |  Moderating/Facilitation
Duration:
1 Hour
Format:
Audio and Video
Short Description:
As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidates and issues.   In this Qcast, we’ll take a look under the hood of political focus groups with Rich Thau, moderator of the Swing Voter Project. We’ll see and hear from Rich about how he conducts and reports on his monthly focus groups with swing voters. He’ll discuss tips and learnings from his years of moderating these focus groups, including how he maintains his cool when discussing highly emotional topics.   For qualitative researchers, the Swing Voter Project is a rare opportunity to watch a colleague conduct focus groups. Attendees will come away with a greater understanding of the process and learnings that can be applied to other types of research.  
Non-Member Price:
$25.00
Price with Discount:
$0.00
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Project Management |  Research Design
Duration:
44 Minutes
Format:
Audio and Video
Short Description:
In this session we'll discuss all the ways we can work to be more inclusive in our recruiting strategies. We’ll talk about the ways, means, costs and benefits of a more inclusive recruiting strategy. The goal? To make each project a bit more inclusive than the one before it. This is an iterative, learning experience and every project is an opportunity to improve from an inclusivity standpoint.
Non-Member Price:
$25.00
Price with Discount:
$0.00
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