Total Credits: 1 Advance Credits
Tags: AI Pharmaceutical Visuals SIG
Discover the transformative potential of text-to-image AI in healthcare research. This session showcases an innovative approach where AI-generated visuals, guided by real-time participant feedback, open up deeper insights and improve engagement. Learn how this method enhances communication, fosters creative thinking, and drives innovation. Through a compelling pharma case study, you’ll see how AI-powered visualization can be seamlessly integrated into your research to elevate outcomes and enrich understanding.
Florian is a Senior Research Consultant at Point Blank, based in Berlin. His career began during the challenging times of the first COVID-19 lockdown in 2020. Before diving into the world of qualitative market research, he studied cultural anthropology, sociology, and business administration. His academic background enriches his approach to research, combining cultural insights with a keen understanding of social dynamics and business strategies. Awarded the QRCA Global Qualitative Researchers' Award (GQR) in 2024, Florian's work is recognized not only for his innovative use of AI tools in qualitative research, a journey that began with his discovery of ChatGPT. His first tentative steps were so fascinating to him that AI has since become a cornerstone of his daily professional activities.
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