Total Credits: 2.0 Advance Credits
| Most of us have found that the way we write discussion guides has changed – we have learned a thing or two over the years! Let’s share our advanced tips for discussion guide development, for example: - Your best ice-breaker questions - Projective techniques that have worked really well for you - What to do when the client wants input on 8 different concepts ... that kind of thing! Jay will moderate the discussion and start us off with a few ideas; he will then take on-screen notes of all other ideas and suggestions, so by the end of the workshop, we’ll all have a written document we can refer back to. Please come prepared with between one and three tips – and bonus points if you send them to Jay in advance! |
| Jay Zaltzman believes that qualitative researchers can offer true value to clients by combining empathy with creative methodology and analytical rigor. Jay is a past president of the QRCA and is currently serving as chair of the Southern California Chapter. Jay has been president of Bureau West Market Research for the past twenty years. He is a frequent presenter at national and international conferences. Jay was born in New York and moved to Israel as a child. He received his first qualitative research training in the Israel Defense Forces, where he was an interviewer of candidates as part of the recruitment process. After his military service, he completed a BA in Psychology at Tel Aviv University. He began his career in market research after returning to the U.S. He currently lives in Palm Springs, CA, where he is co-founder of Salon for the Parched, a local think tank. |
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