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SIG: A Unique Approach to Business Development

Total Credits: 1 Advance Credits

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Business Practices |  Research Design
Rich Thau
1 hour


Staying top-of-mind with prospects and clients on an ongoing basis—without annoying them—is an ongoing challenge for qualitative researchers. In this illuminating “how-to” presentation, Rich Thau describes how he leverages his monthly Swing Voter Project to get in front of prospects and clients twice each month, provide them with ongoing value at zero cost, gain their insights to improve his project, and maintain his reputation as a high-profile researcher. Building upon Thau’s experience, you can replicate his process to do the same yourself. 


Rich Thau Related seminars and products

Presentation Testing, Inc.

Rich Thau is the president of Engagious, Inc. His company is the industry leader in scientifically testing and refining the effectiveness of business and issue-advocacy content, moment-to-moment. The firm helps its clients become more successful by applying the power of behavioral science and social psychology to dial test focus groups.

Thau is also the moderator of the high-profile Swing Voter Project, which Engagious conducts in partnership with Axios. Each month, Thau moderates focus groups with “Trump-Biden” swing voters to probe on attitudes towards policies debated in Washington. Axios covers the focus groups first, and then Thau regularly comments on CNN and Sirius XM’s POTUS channel.

Using dial testing, Thau has spearheaded groundbreaking research in public policy, financial communications, TV shows and movie trailers, insurance, trial consulting, and infomercials. His firm’s clients include a host of major trade associations, advocacy groups, and large corporations.
Thau’s recommendations have shaped the national debates over Social Security, climate change, prescription drug pricing, and tax reform. His firm’s policy messaging projects have focused on clean energy, housing affordability, immigration, trade, financial services, foreign policy, government spending, healthcare, the Jones Act, labor/management issues, and franchising.

He is a 1987 Phi Beta Kappa graduate of Haverford College, where he received a B.A. in History (with honors). Raised in Roslyn, NY, Thau lives in suburban Philadelphia with his wife, Nicole Tell, Esq., and their son Ezra. 

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