Total Credits: 1 Advance Credits
This webinar is hosted by the Business Development Special Interest Group
Staying top-of-mind with prospects and clients on an ongoing basis—without annoying them—is an ongoing challenge for qualitative researchers. In this illuminating “how-to” presentation, Rich Thau describes how he leverages his monthly Swing Voter Project to get in front of prospects and clients twice each month, provide them with ongoing value at zero cost, gain their insights to improve his project, and maintain his reputation as a high-profile researcher. Building upon Thau’s experience, you can replicate his process to do the same yourself.
Rich Thau is the president and founder of Engagious, a research firm specializing in public policy message testing and refinement. Rich’s clients include major trade associations, advocacy groups, and corporations. He is the creator of the Swing Voter Project, as well as co-creator of the Back-to-Normal Barometer, a monthly tracking survey measuring public opinion throughout the pandemic.
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