Total Credits: 2 Advance Credits
Getting in tune with your purpose and values is a way to help make your business decisions easier, your communication clearer, and your relationships deeper. It can also make you far more satisfied with your career!
This chapter meeting session is based off the highly rated QRCA 2022 annual conference “True to You” panel presentation, which left many attendees inspired but wishing they had time to “workshop” the ideas presented. Susan will share both the presentation and abundant resources to help attendees tune in to both your why (your purpose – what drives and inspires you) and your how (your personal values that cross over from your ‘true self’ to your role as a consultant). In the workshop portion we’ll look at how to use core values in every aspect of your work – from business development to choosing research partners/suppliers, from participant recruiting to moderating through reporting, and in creating strong, mutually rewarding stakeholder relationships.
A passionate qualitative researcher focused on uncovering and illuminating insights, Susan aims to make the research process fun for both clients and participants. For the past 25 years she has incorporated both innovative and tested research methods, continually working to keep research as real-world as possible while using a mix of in-person and tech-based tools. Susan is a leader in both the QRCA and AQR, working toward global collaboration in the marketing research industry. She has presented at local, national and international conferences, guest lectures at universities, and serves as a mentor through WIRe (Women in Research). Susan loves hiking with her dog, traveling with her husband and sons, and volunteering near her home in Boulder, Colorado.
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