Total Credits: 1 Advance Credits
Join us for our upcoming webinar hosted by RIVA's Jo Ann Hairston!
Individual webinars: $50 for members/$75 for non-members | Cost for both sessions as a bundle: $75 for members/$125 for non-members
Moderator Neutrality: Avoiding Trigger Points When the Moderator is Emotionally Attached to the Topic.
We've all heard the phrase that moderators should be neutral in their approach to the topic and refrain from letting our emotional baggage interfere with obtaining the data. But what does neutral mean? How do we maneuver around our very human traits of having a point of view about the findings or what we wish the outcome would be on behalf of our clients? What do we do when we have opinions on topics or when it is emotionally triggering? This webinar will answer those questions.
Jo Ann Hairston, Master Moderator and Master Trainer, has been part of RIVA Market Research & Training Institute since its inception in June 1981. She became the owner of RIVA in 2021, upon the passing of its founder, Naomi Henderson.
Jo Ann serves as a Master Moderator providing qualitative research services via focus groups and in-depth interviews with consumers about products, services, and ideas. Since 1981, Jo Ann has conducted more than 3,200 focus groups and in-depth interviews with nearly 30,000 individuals from ages seven to 90 across all walks of life.
In addition to serving as Master Moderator, Jo Ann is also a Master Trainer and a co- founder of the RIVA Training Institute. She has written curriculum and trained many of the more than 6,000 students that have taken classes.
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RIVA Webinar - Work Smarter Not Harder: Choosing Questions that Consistently Produce Rich Responses.
Fri, Apr 04, 2025 - 11:00am to 12:00pm CDT |
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