Total Credits: 3 Advance Credits
Do you ever feel as though you spend so much time and energy helping your clients grow their brands/businesses that you ‘don’t have enough left in the tank’ to focus on growing your own career/qualitative practice? Join us in October for a half day of engaging and interactive presentations designed to spark fresh ideas around Business Development, whether you run your own qualitative practice or are part of a larger organization.
Lunch will be provided.
Karen Seymour: presentation and Q&A (external expert, non QRCA). General topics: social media marketing strategy, content strategy, and LinkedIn marketing, and I can get more granular and talk about building a boutique agency
Marilyn Heywood Paige: If you’re not leveraging LinkedIn for leads, you are missing an enormous opportunity. A full 89% of B2B marketers use LinkedIn for lead generation, and 62% say it produces leads for them (Sprout Social, 2023). As a B2B service provider, LinkedIn should be a priority for you. But how do you use the platform to generate leads? In this presentation, Marilyn Heywood Paige will show you three things to do today to leverage LinkedIn for leads.
Marilyn Heywood Paige started marketing just so she could land more music gigs in Philadelphia. She learned how to promote herself better than any other vocalist at the time and, in doing so, discovered two things. First, she was a very average singer. And second, she was a great marketer. Eventually, she moved into marketing full-time for Fortune 1000 companies, and earned her Master’s in integrated marketing communications from West Virginia University. She founded two marketing agencies in Denver before moving into consulting, which she does now while she cares for her 88-year-old mother. She lives in Greeley, Colorado.
Tom Rich is a qualitative researcher specializing in branding and strategy. He was worked with more than half of the companies in the Forbes 100, has been in the business since 1996, and has probably conducted more groups and interviews than you've had hot dinners.
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