Total Credits: 1.5 including 1.5 Advance Credits
A panel of expert moderators will explore what it means to be uncomfortable in today’s culturally, socially and politically charged climate. Have you faced ‘uncomfortable situations’ that you’d like to hear how others would handle? Panelists will share their own lived experiences and solutions for issues both real and hypothetical that come up in the workplace and beyond.
Questions? Contact Roben Allong at robena@lightbeamnyc.com
Layla Shea is founder and Chief Insights Officer at Upwords. Layla founded Upwords in 2008 after a successful career as a packaged good marketer and insights consultant. She is global award winning research consultant and a pioneer in using technology with purpose in qualitative research, helping brands make human connections. Layla loves making the complex simple.
Cynthia D. Harris, MBA is the founder and ceo of 8:28 Consulting, LLC., a qualitative research and marketing strategy agency. After nearly 15 years in corporate marketing research and marketing roles, Cynthia was inspired to synthesize her professional experiences to solely focus on advocating for the Consumers’ voice at tables where brand decisions are made. She has extensive experience in the qualitative research space as a moderator, experiential research designer and facilitator to many Fortune 100 brands. While her practice is wide-ranging, her specializations include multicultural research, advertising and communication optimization and ethnographic approaches. Cynthia is also actively involved in QRCA and currently serving as the 2022 QRCA Annual Conference Speaker Co-Chair. https://www.linkedin.com/in/cdharris/
| Daniel Berkal leads the research team at The Palmerston Group. He used to travel around the world and talk to strangers. Now, only half of that is true. He specializes in immersive methodology design and hard-to-reach participants. Daniel holds degrees from McGill University and The University of Texas at Austin and is on faculty at Humber College. |
Kai Fuentes is the President and Founder of Ebony Marketing Systems, Inc. EMS is a multicultural market research firm. As a minority female business owner, Ms. Fuentes saw a need and an opportunity to develop a niche within the marketing research arena in multicultural research. Ms. Fuentes has extensive experience in qualitative and quantitative research studies giving projects a broad perspective on multicultural consumer issues. In 2016, the NYNJ Purchasing Council gave her an award for top business leaders in New York City; she was also included in Madame Noire for best business entrepreneur under 40.
Rob founded Ignite 360 to deliver more than data to clients but real, actionable insights and recommendations. Leveraging his knowledge built over years working in marketing services at different agencies and client-side companies, Rob brings a practical application mindset to Ignite 360’s work. Specializing in innovation, shopper insights and brand strategy, Rob’s worked with and coached clients as they’ve made the transition from needs to jobs. Rob lives in San Francisco with his husband and 3 cats. He’s writing his first book “Everyday Americans: Discovering the 5 Steps to Empathy One Household at a Time”.
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