Skip to main content
 This program is not active.

Academic SIG - Connecting Generations

Total Credits: 1 Advance Credits

Average Rating:
Business Practices |  Communication |  Professionalism
Erin Sowell
1 Hour



Connecting Generations

How can different generations connect better?  What are the preconceived perceptions of one generation versus another?


Erin Sowell's Profile

Erin Sowell Related Seminars and Products

Thoughtful Research

My name is Erin Sowell, and I am a marketing researcher and innovation consultant based in Atlanta, GA. I founded Thoughtful Research to help businesses better understand and meet the needs of their customers and employees.    I believe that long-term business success is dependent on a business’s ability to form strong connections with their customers and employees. Strong connections with customers can lead to increased loyalty and word-of-mouth marketing, while strong connections with employees can lead to decreased turn-over and increased productivity and job satisfaction.     A business’s connection with its customers and employees is only as strong as the business’s ability to understand, anticipate, and meet the functional and emotional needs of their customers and employees. That's where Thoughtful Research comes in!