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Total Credits: 0.5 Advance Credits
- Average Rating:
- 4
- Categories:
- Consulting | Research Design
- Speaker(s):
- David Evans, Ph.D.
- Duration:
- 30 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 01, 2021
- Short Description:
- Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
- Price:
- $25.00 - Non-Member Price
Total Credits: 2 Advance Credits
- Average Rating:
- 2
- Categories:
- Business Practices | Communication | Moderating/Facilitation | Project Management | Research Design
- Speaker(s):
- Mark Earls | Siamack Salari | Edward Appleton | Sue Bell
- Duration:
- 2 Hours, 37 Minutes
- Format:
- Audio and Video
- Original Program Date:
- May 28, 2020
- Short Description:
- The Future of Qualitative global workshop will take place on Thursday, May 28 from 10 a.m. – 1 p.m. ET. We welcome qualitative professionals from around the world to join us in exploring what the new frontier of qualitative research will look like and how we can lead the way. Hear from prominent voices in qualitative who will bring insight and perspective to move us through the challenges of 2020 and beyond. Join us for a thoughtful day of presentations, Q&A, and even small group discussion that can bring new context and inspiration to qualitative research.
- Price:
- $79.00 - Non-Member Price