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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Moderating/Facilitation |  Professionalism
Jo Ann Hairston
1 Hour 1 Minutes
Audio and Video
Original Program Date:
Jan 12, 2024
Short Description:
What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
$75.00 - Non-Member Price

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