11 - Going Viral: Ensuring Business Impact

---

12 - Giving Back: Virtually Modernizing a Global Volunteer Management System

---

13 - Insights Without Asking: Understanding Consumers through Social Media Intelligence

---

14 - Re-thinking Qualitative: From the Focus Group Room to the Board Room

---

15 - You Say To-may-toe & I Say To-mah-toe: Is it Just a Matter of How You Say it, or Is it the Words That You Use?

---

16 - Conducting Inclusive Research Across Languages & Cultures

---

17 - How Children's Theatre of Charlotte is bouncing back with online community insights | QRCA Qually Award Case Study

---

18 - Clarifying the Lexicon of UX and Market Research

---

19 - Heroes or Villains: How Brands Can Navigate Today’s Climate of Heightened Moral Judgment

---

20 - Let's Stop Dancing Around Feedback (What I Learned from a 70-year-old Dancer/Choreographer Will Change How You Use Qual Research to Understand and Develop Ideas)

---