This Virtual Solutions Partner spotlight will give you the latest and greatest tools and information. This concise, 10-minute educational session or case study will cover how researchers can utilize each product or service. You don't want to miss it!
Congratulations to our 2023 Qually Award Winners, Tasheenah Brown and Antonio Lopez from Lightbeam Communications! Together they won a pro-bono project supporting Children’s Theatre of Charlotte (CTC).
Please join Tasheenah in this fireside chat discussion, where they will share their qualitative research approach.
Becoming a great moderator starts with understanding the needs of your stakeholders and learning how they will use this information to make more informed decisions. We need to moderate and gather information from our stakeholders, our research participants, and then help guide them on how to leverage the insights we uncovered to support their business decisions. Let’s become that go to consultant and business partner not just an order taker!
What’s a Ycast you ask? It is a webinar series created for students and young pros, by QRCA young pro members. Discover recordings of previous Ycasts at https://www.qrca.org/Ycast.
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
Over the past 25 years, Steve Portigal has seen tremendous growth in user research as a community of practice, as an industry, and as a career. Steve will look at some of the changes that he’s experienced and observed—positive, negative, or otherwise. He’ll share some of the potentially overlooked opportunities to advance our field, issues that demand our limited attention and concern. He’ll also share his perspective on the directions we can drive towards.
30-40 minute talk, 20 minutes open discussion/Q&A
QRCA member Maria Virobik presented “Designing reports that engages – not overwhelms – the senses,” on June 9, 2023. Maria, who is the Principal at ResearchScribe, provides analysis and writing services for many QRCA members.
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