Total Credits: .5 Advance Credits
Have you ever noticed moderating focus groups is a lot like stand-up comedy? Well, if you haven’t, luckily our morning session featured speaker has. In this fun and original presentation, comedian and branding expert Leigh Kessler shares how qualitative researchers can weave their own stories into their business marketing - through the prism of stand-up comedy.
| Stand Out Like a Stand Up Slide Handout (11.5 MB) | Available after Purchase | ||
Leigh Kessler is a former nationally touring headline comedian who has appeared on numerous TV shows including VH1's "Best Week Ever", CNN's "Showbiz Tonight", Discovery Channel & Sirius Radio.? Over the past 15 years, he has overseen and informed research and branding strategies for some of the most well-known brands in America and led companies to the Inc. 5000 list of America's Fastest Growing Private Companies 7 times. He is a frequent speaker on branding and technology, and his work has been published in the Journal of Brand Strategy.
In his keynote presentation Stand Out Like a Stand Up, Leigh brings audiences into the fascinating and fun world of stand-up comedians, examining how stand ups “find their voice” and how the best ones achieve fame. He then explores how those principles are reflected in the most successful brands. He highlights how businesses and business owners can differentiate themselves and their services in the eyes of the buyer - prospects and existing clients - by being clear and specific about their uniqueness and purpose.
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