As researchers strive to get insights faster, how we capture data from respondents can make analyzing that data easier or more time-consuming. In this interactive session, we’ll discuss note-taking strategies and frameworks that help researchers collect and analyze qualitative data more efficiently.
|Resources||Available after Purchase|
|Opening and Closing Slides (468.3 KB)||Available after Purchase|
|Summer 2023 VIEWS||Available after Purchase|
|• Michele Ronsen is the Founder & CEO of Curiosity Tank, a user research consultancy based in San Francisco.
• Michele is a user research executive, coach and educator. She teaches design and user research to people around the world. Her corporate training and workshops are inspired by her work with Fortune 500 firms and start-ups for more than 20 years.
• In 2010, Michele founded Ronsen Consulting, a design and strategy firm specializing in human-centered research, design development and hands-on learning programs. Ten years later, she established Curiosity Tank to help more people ask better questions in order to make confident decisions.
• Since 2020, Michele has taught over 5000 students how to ask better questions and make more informed business decisions. LinkedIn also honored her with a TopVoices award in the Technology category.
Janet Standen turns questions into directions fast - through bringing fresh qualitative insights to brands & businesses in an accelerated process that does not compromise depth of learning. As Co-Founder of Scoot Insights, she leverages over 30 years of consumer & B2B marketing experience to unearth insights that are relevant and actionable, to help management teams make more powerful decisions. Janet is a customer-driven innovation, brand positioning, communication & team facilitation specialist, with a breadth of research experience gained working in the US and in the UK/Europe across many categories and target audiences.
Janet served on the board of QRCA for 4 years and was the 2022 President’s Award recipient for outstanding service to the qualitative research industry and community. She is Co-Chair of the QRCA UX SIG. Janet is Co-Founder and remains actively involved in MRxPros.