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PNW Chapter: Spotlight and Social - The Power of Projectives

Total Credits: 1.5 Advance Credits

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Nancy Hardwick
Course Level:
1 hour 30 minutes



Please join us online Thursday, February 2nd from 10:00am to 11:30am (Pacific) for our first QRCA PNW “Spotlight and Social” meeting. This new format will include a 20-minute spotlight presentation on a particular topic, a break-out session to discuss the topic, and full group discussion allowing time to connect with attendees. At our first Spotlight and Social gathering, Nancy Hardwick will present The Power of Projectives.

Session Details
Projective techniques have been used by qualitative researchers for years. They are ideal for eliciting the underlying emotions or subconscious drivers that influence choice. These simple exercises can pull rich responses otherwise never expressed. In this presentation, Nancy will share:
• What is a projective
• When should projectives be used
• How to analyze the results of a projective exercise
• Multiple examples of projective exercises she has successfully used

Join us for this lively discussion and…
• Learn a new projective to try
• Share your experience with projectives
• Connect with research colleagues
• Leave with new ideas for getting respondents to share those rich stories in a matter of minutes